—Nudges
Unit 04 · Communicate with Impact

What is the one truth this change must communicate?

Before adapting for audiences, define the core message architecture. Every audience-specific version will be a translation of this — same truth, different emphasis and language.

Unit 04 · Core Message

What is the one truth this change must communicate?

Before adapting for audiences, define the core message architecture. Every audience-specific version will be a translation of this — same truth, different emphasis and language.

01
The problem
What is the current situation that makes this change necessary?
02
The solution
What is the change, stated simply and without jargon?
03
The impact
What will be different and better for the people involved?
04
The outlook
What happens next? What is the path forward?
Communication objective

What must this change as a whole achieve with every audience? Define the baseline know / feel / do before translating for each group.

Know
What must people understand?
The rational insight everyone must walk away with.
Feel
What emotional shift is needed?
From anxiety toward what?
Do
What should people do next?
One concrete action or behaviour.
AIStrengthen the message→
Unit 04 · Audience Translations

Same truth, different language

Each audience has a different relationship to the change. Translate the core message into their language, their concerns, and their call to action.

Loading audiences from Unit 3
AIAudience check→
Unit 04 · Communication Risks

What could go wrong?

Most communication failures are predictable. Flag the patterns you recognise in your current approach — before they damage trust.

Communication misfires are predictable. They're caused by a small set of recurring patterns. Spotting them early is far cheaper than recovering from them.
AIAnticipate objections→

Prompts are generated from your current case data and tailored to this unit's framework. Copy them into ChatGPT, Claude, or your preferred AI tool to challenge, refine, or extend your thinking.

Unit 04 · AI & Export

Sharpen your communication with AI

Your full context, core message, and audience translations are embedded automatically.

Ready-to-use prompt — your project data is included
Fill in Tabs 1–3 to generate a prompt.
Open Claude ↗Open ChatGPT ↗